It has been great to pitch the story of this incredible Second Empire-style home. It’s one of only seven homes that survive from the neighborhood’s late-19th-century heyday as the city’s premier mansion district.
There’s a hebrew saying “Tikkun olam” which means “repair of the world” — the concept is that we have an obligation or duty to aspire to behave and act for the benefits of others.
This has been part of my personal and professional life calling as captured by Champagne & Beyond Magazine: http://champagneandbeyond.com/2016/03/13/andrew-hayes-of-fifth-third-bank-i-was-born-to-do-what-i-do/
AHPR is a communications agency aimed at delivering smart, executive-level service without layers of corporate hierarchy. We are an elite team of consultants focused on PR, cause-related marketing, new media and eye-catching experiences that make noise, influence, expand, enhance or shift public perception, and drive positive reputation and word-of-mouth buzz.
If you would like to submit a request for an RFP, click here: https://www.linkedin.com/profinder/pro/andrewhayespr
Contact info: 312-823-4333 | andrewhayesPR@gmail.com
For many years videos have been an integral part of my internal and external communication strategy. When I worked in television, I came to appreciate how video content engages others to relay a message and for sharing/follow, etc.
Here’s one example of a video I created for my mentor Broadcast Legend, Merri Dee: Broadcast Legend Merri Dee Opening Video
INFLUENCE & MEDIA
Within months of joining Fifth Third Bank (Chicago) I was charged with creating a reputational program to help the bank increase brand awareness, increase positive reputation and unite employees and community.
This was on the heels of the country’s financial market implosion of 2008. Wall Street and Banks were blamed for the country’s financial meltdown and as a result company reputations had tanked. I spent the next eight years creating unique and noteworthy reputational promotions, events and campaigns to garner media interest and coverage and influence public sentiment of the bank.
My efforts helped markedly increase the bank’s positive reputation (from #14 in 2010 to #47 in 2017).
First up, in 2010, I founded the bank’s “Honoring Our Veterans” program whereby the bank sponsored a number of local veteran organizations, including War Dogs Making it Home, a nonprofit that rescues dogs from high kill shelters and trains them to be a certified support dog for veterans with PTSD. This campaign also included making Veterans Day, a Federal holiday, a “day on for those who serve” which included serving at local pet shelters whereby the bank underwrote the adoptions of dogs and cats to veterans.
This effort enjoyed substantial media and community attention – Chicago area media stations covered the campaign, events and efforts. Annually, this effort enjoyed over 4 million media impressions.
In 2010, the bank’s reputation was scored a 14 (by Nielsen). In 2018, the bank’s reputation scored a 47. This marked increase in positive reputation is attributed to the veterans’ effort. The campaign was so successful that it was replicated through all of the bank’s 11 regions.
Sample of veterans day/pet adoption media exposure include:
IL Banking Association award release: https://www.prnewswire.com/news-releases/fifth-third-bank-receives-community-service-award-from-illinois-bankers-association-300101029.html
Another example of a reputational campaign I led revolved around the bank’s celebration of May 3 (5/3 on the calendar) as a the bank’s namesake “birthday”
May 3 (5/3 on the calendar) is promoted as “5/3 Bank Birthday” an opportunity to promote the bank’s name, culture, people and commitment to community. In 2018, my work managing the promotion of this in the Chicago area led to 6 million (positive) media impressions:
Profile of bank president, connected to 5/3 Babies (WGN TV): https://wgntv.com/2018/05/11/banker-donates-time-and-generosity/
5/3 Babies (Daily Herald): https://www.dailyherald.com/business/20180503/fifth-third-bank-to-give-babies-born-today-1053
5/3 Babies (Chicago Tribune): http://www.chicagotribune.com/business/ct-biz-fifth-third-baby-money-0501-story.html
5/3 Babies (American Banker): https://www.americanbanker.com/news/welcome-to-the-world-baby-heres-1-000-from-the-bank
5/3 Babies (Patch.com): https://patch.com/illinois/chicago/1-053-babies-born-thursday-9-chicago-hospitals-bank-vows
Boots the Cat:
In 2012 the bank enacted a new tagline “The Curious Bank” – around this same time I learned from colleagues that the bank was entrusted with executing the estate of a recently deceased client. The estate was directed, by written Will, that the executor was to euthanize any pets surviving and the bank sought to find an alternative. With some PR planning and targeted media, I was able to connect this case to the bank’s new tagline. Examples below:
While looking for my next professional gig, it was my honor and privilege to work with Neighborhood Housing Services of Chicago to help them draw attention to a wonderful down payment assistance program event. We got tons of media exposure which ensured that many area families who want to become homeowners had an opportunity to apply.
Hundreds of Cook County residents who wanted to become homeowners lined up at McCormick Place to apply for $15,000 grants to help with down payments.
$8 million in grant money is being invested in this program in Chicago to help those who want to become homeowners in low to moderate income neighborhoods. It’s seen as one way to combat violence and crime in at-risk communities.
The money is provided by Wells Fargo’s NeighborhoodLIFT program, but eligibility is determined by my client, nonprofit Neighborhood Housing Services of Chicago.
To qualify for a down payment assistance grant, annual income cannot exceed $67,700 for up to a family of four. Veterans, teachers, and first responders can receive $17,500.
I was struck by the incredible back-stories of those seeking to receive a grant. One young man shared that he and his siblings became homeless, living on the streets, after his mother’s sudden death five years ago He received one of the $15,000 grants and soon will become a homeowner, forever changing his life’s story. Another, a single-mother of three young children and an elementary school teacher, shared that after a difficult divorce one year ago, she was struggling financially, with a credit score in the low 200’s. Her landlord told her that he would be selling the home in which she and her children lived within the year. Upon hearing this news, she buckled down, worked hard to improve her credit, and today received a $17,500 down payment grant that will go towards purchasing her landlord’s home. Another woman told me that one year ago her husband of 15 years died suddenly, leaving her without a steady income, in debt, and facing uncertainty. Today, because of the down payment grant, she will purchase a home one block from her daughter’s home, where she will begin the next chapter in her life.
Check out some of the incredible stories shared by Chicago media:
I’m really enjoying my volunteer work bringing attention to the issue of LGBTQ persecution in the world, and specifically, what obstacles and issues face those seeking political asylum in the U.S. As I talk about this to media and others, I constantly think, By the Grace of God, it could be me. It could be any of us.
If this topic resonates and is of interest to you – I encourage you to attend an event being held next week at The Center On Halsted featuring U.S. Congressman Mike Quigley and others. See event flyer and my press release below:
All Aboard USA Committee
Media Contact: Andrew Hayes, 312-823-4333
IF NOT US, WHO?
Panel Discussion About LGBTQI+ Persecution throughout the World
Thursday, August 16 @ 6:30 p.m. Center on Halsted
CHICAGO – The All Aboard USA Committeeof Rainbow Railroadannounces a public event on Thursday, August 16th, at 6:30 p.m., at Center on Halsted, 3656 N. Halsted, Chicago 60613 entitled, “If Not US, Who?: The Struggle of LGBTQI+ Refugees and Asylum-Seekers.”
U.S. Representative Mike Quigley (IL-05) willopen the event and invite a panel of experts, along with an asylum-seeker, to share their compelling perspectives on the challenges facing LGBTQ throughout the world and what the Chicago community can do to help. LamHo, Founder & Executive Director of the Community Activism Law Alliance, will moderate the event. Panelists include:
- Mike Jarecki, Director, Board of Governors, American Immigration Lawyers Association
- Jackie Kaplan Perkins, Director, Chicago & Midwest Human Rights Watch
- Joanna Thompson, Community Outreach & Engagement Coordinator for the Center on Halsted
- Eduardo Hernandez, U.S. Development Officer, Rainbow Railroad
Event registration is available online. Register here. Tickets are $10. Like and follow for updated news on the group’s Facebook event page.
ABOUT THE EVENT:
In 2017, Bruce Koff and Lori Cannon, well-known community activists and leaders were inspired by the actions of Artem Kolesov, a young, gay, virtuoso violinist who came out to his home country of Russia, forsaking his ability to return home safely. With the support of the Chicago LGBTQ community and allies, Artem obtained permanent resident status in the U.S. Other LGBTQI+ individuals worldwide continue to face unspeakable horror including detention, imprisonment, beatings, torture, and even death. This year’s event “If Not US, Who? The Struggle of LGBTQI+ Refugees and Asylum-Seekers” will turn our attention to them and the ways compassionate Chicagoans can help.
Event sponsors include Rainbow Railroad, Center on Halsted, Windy City Times, and the Chicago Chapter of the American Immigration Lawyers Association.
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